American Express has a large number of groups on luxury cruise ships and on world cruises. Most of these groups are accompanied by hosts hired by American Express and they are organizing coctail parties and special land excursions on most cruises. You do not have to participate, but it is nice to meet other people so you know people on the ship.
Out of my personal experience, my wife and I were on the first segment of the world cruise on Queen Mary 2 in January 2011 for 23 days. There were about 70 people in the Mariner's Club Group and so we met people we knew every day on the ship, which was nice. The shore excursion in Montevideo with a city tour and wine tasting with lunch was the best shore excursion I ever took. This made us decide that we will fly to Uruguay for a vacation in 2012.
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